AMD VEGA Price Increase and rebaits, WTF AMD!
.I just got back to, All of this craziness going on with AMD Vega pricing and AMD rebaits, price increases. All of that stuff. So yeah, We are going to talk about all that, we have some information from suppliers who reached out to me. We are going to try and make sense of all this.
The start of AMD Vega
I have a lot of notes about this and a lot to talk about so let’s start from the beginning.
AMD Vega 64 launched earlier this week and demand was obviously there or lack of supply, one of the two or both. What happened are it sold out across the board within minutes. Amazon reported they were sold out before they could even publicly listing the video card before they were sold out. You have vendors across the globe complaining of low supply and high demand. What happens when you get those 2 things, well you get price increases.
People are blaming minors, I don’t little children I mean crypto-currency minors. An engineer call Gebo from Overclockers UK put out an announcement basically saying –
Don’t be supprise if the pricing of Vega increasing by £100, because what we are seeing here is an introductary pricing of Vega. That apprently involves a backend rebait that has expired.
That’s the news just sweeping the internet, Tthe problem here is AMD has been staying quiet for quite awhile during this week. They stayed pretty quiet and AMD has put out a statement.
Radeon RX Vega64 demand continues to exceed expectations. AMD is working closely with its partners to address this demand. Our initial launch quantities included standalone Radeon RX Vega64 at SEP of $499. Radeon RX Vega64 Black Packs at SEP of $599. Radeon RX Vega64 Aqua Packs at SEP of $699. We are working with our partners to restock all SKUs of Radeon RX Vega64 including the standalone cards and Gamer Packs over the next few weeks. You should expect quantities of Vega to start arriving in the coming days.
So what happened is the internet lost their mind and it looked like reviewers have been given information without it being clear that it’s an “introductory” price. That would have changed the tone of all their reviews. So what AMD is being accused of are a bait and switch. Making the video card look more enticing at cheap price points and then later increasing them at a later date. Which is something that was not communicated to our reviewers?
Now a lot of people are very upset, reaching out to AMD and there was that statement given above. That is where a lot of the problems are, you have a person who is a retailer. Saying pricing is going to increase. There was a backend rebait that has expired. Then you have got AMD putting out an official statement that says demand was high, they are working on supply. So that is what is happening here, it’s a very vague statement. Clearly put out being the PR teams OR legal teams because all these statements have to go through legal before going public.
I want a clarification on this statement. What I can tell you is that a “source” has told me there was no “rebait” pricing. They told us is that what is actually happening is various channel partners and vendors was being authorized to sell the standalone card. Where other retailers have only been allowed to sell the packs.